Memaksa Steel

Memaksa Steel

Memaksa Steel, an Indonesian steel products manufacturer, has recently developed a new finishing process that reduces the wear time on steel by 60% for products that are subjected to intense abrasion during use. The marketing department believes this innovation should be applied to steel saw blades...

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Bibliographic Details
Main Author: ZERRILLO, Philip Charles
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Commercialization
Distribution channels
Wholesale
Channel conflict
Marketing channels
Business-to-business marketing
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/248
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-18-Batch [PDF-Pic]/SMU-18-0039 [MEMAKSA]/SMU-18-0039 [Memaksa].pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/248
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-18-Batch [PDF-Pic]/SMU-18-0039 [MEMAKSA]/SMU-18-0039 [Memaksa].pdf

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