Welcome to sales management: Addition by subtraction?

Welcome to sales management: Addition by subtraction?

This case deals with the marketing and sales functions of an educational organisation. The case is set within the Executive Education department of the Nagopian School of Foreign Trade (NSFT), a hypothetical private university located in Southeast Asia. This group is tasked with running for-profit t...

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Bibliographic Details
Main Authors: ZERRILLO, Philip Charles, KIM, Francis D., BOSE, Dibyendu
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
Subjects:
Sales forecasting
resource management
distribution channels
Distribution Strategy
marketing mix
marketing plans
Business Administration, Management, and Operations
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/492
https://cmp.smu.edu.sg/case/6146
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/492
https://cmp.smu.edu.sg/case/6146

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