Minh Long I Porcelain Co. Ltd.

Minh Long I Porcelain Co. Ltd.

The case looks at the porcelain industry in Vietnam, and more specifically at the family business Minh Long I. The case is set in early 2009, at a time when Vietnam is rocked by the global recession. It opens with the discovery by Ly Ngoc Minh, CEO of Minh Long I that Metro, a chain of seven departm...

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Bibliographic Details
Main Authors: ZERRILLO, Philip C., CATASTI, Paolo, OHLSSON-CORBOZ, Anne-Valerie
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Distribution Networks
Channel Strategies
Developing Markets
Vietnam
Porcelain
Asian Studies
Marketing
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/20
https://cmp.smu.edu.sg/case/2551
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/20
https://cmp.smu.edu.sg/case/2551

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