Kova: Becoming a Vietnamese household name in paint

Kova: Becoming a Vietnamese household name in paint

Set in 2016, this case follows Phua Koon Kee, the CEO of Kova Group, one of the largest paint manufacturers in Vietnam, as he pondered upon the business expansion strategy that could elevate the Kova brand’s status to that of a household name. Based on a patented NANO technology that used silicates...

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Bibliographic Details
Main Authors: ZERRILLO, Philip C., WONG, Adina, CHEAH, Sin Mei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Emerging markets
Market segmentation
Branding
International marketing
Distribution
Asian Studies
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/218
https://cmp.smu.edu.sg/case/3686
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/218
https://cmp.smu.edu.sg/case/3686

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