Hamrlick Brewing

Hamrlick Brewing

This case is set in April 2011, and begins with Mark Hamrlick considering which of several distribution partners he should choose for his Saxonbräu® beers. Hamrlick is the founder and president of Hamrlick Brewing, a small brewer located in Elmhurst, Illinois. The company began operations just 18 mo...

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Bibliographic Details
Main Authors: ZERRILLO, Philip C., SPROULE, Kevin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Channel Marketing / Distribution
Competitive Analysis
Entrepreneurship
Microbrew
Marketing
Sales and Merchandising
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/9
https://cmp.smu.edu.sg/case/2271
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/9
https://cmp.smu.edu.sg/case/2271

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