A study on smartphone applications : on hospitality and healthcare industries in Singapore

• Main Authors: Neo, Pin Qi, Lee, Jolene Khai Ying, Lim, Cheryl Xue Er
• Other Authors: Lam Shun Yin
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing::Channels
• Online Access: http://hdl.handle.net/10356/48146
• Institution: Nanyang Technological University

This report studies the factors, namely features of application, charges and risks affecting consumers’ intention to use smartphone applications in two industries – hospitality and healthcare. A total of 10 hypotheses were developed. Data was gathered using computer-assisted surveys...