A study on the effectiveness of smartphone travel applications.

• المؤلفون الرئيسيون: Fu, Xiao Chun., Sunthrsan, Sudhir Anand., Ho, Jane Wen Jing.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Marketing; DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51557

Destination management organizations are increasing their presence by tapping onto the recent trend of tourism and technology. There is an increased number of downloads of travel applications on smartphones. However, there are limited studies on the effectiveness of smartphone travel applications in...