A study on the effectiveness of smartphone travel applications.
Destination management organizations are increasing their presence by tapping onto the recent trend of tourism and technology. There is an increased number of downloads of travel applications on smartphones. However, there are limited studies on the effectiveness of smartphone travel applications in...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51557 |
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| Institution: | Nanyang Technological University |
| Language: | English |