A study on the effectiveness of smartphone travel applications.

• Main Authors: Fu, Xiao Chun., Sunthrsan, Sudhir Anand., Ho, Jane Wen Jing.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing; DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51557
• Institution: Nanyang Technological University

Destination management organizations are increasing their presence by tapping onto the recent trend of tourism and technology. There is an increased number of downloads of travel applications on smartphones. However, there are limited studies on the effectiveness of smartphone travel applications in...