The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
In recent years, interorganizational relationship management has become of paramount interest in marketing channels research. Marketing managers and researchers have identified mutual commitment among exchange partners in a marketing channel as central to successful relationship marketing and as key...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1996
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5243 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6242/viewcontent/EffectsTrustInterdepRelationshipComm_1996.pdf |
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| Institution: | Singapore Management University |
| Language: | English |