Brand breakout: How emerging market brands will go global
This book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5211 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | This book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. |
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