Marico Bangladesh: Meeting the Value-Added Hair Oil (VAHO) challenge
Aditya Shome is the executive director of Marico Bangladesh Limited (MBL) who has to chart the firm’s future strategy. MBL, whose parent company Marico is based in India, oversaw the rapid rise of the Parachute brand of coconut oil in Bangladesh. Within a decade of introduction to the Bangladesh mar...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/285 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0039%20%5BMarico%5D/SMU-19-0039%20%5BMarico%5D.pdf |
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| Institution: | Singapore Management University |
| Language: | English |