Assessing the effect of electronic word of mouth and firm strategy on business performance as perceived by selected online sellers

• Main Authors: Asis, Angela Ann Marie Calopez, Chua, Yasmine Kyra Ko, Nonato, Jemina Christine Barrientos
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Word-of-mouth advertising—Philippines; Viral marketing—Philippines; Electronic commerce—Philippines; E-Commerce
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/74; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1055/viewcontent/Assessing_the_effect_of_electronic_word_of_mouth_and_firm_strateg2_Redacted.pdf
• Institution: De La Salle University

The main focus of this study, which was conducted by the researchers, was to identify the effects of electronic word of mouth and firm strategy on the firm performance of selected online businesses in the Philippines. The research approach is quantitative, descriptive, correlational, and causal-expl...