Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth

Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth

International Conference on Information Systems, ICIS 2012

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Bibliographic Details
Main Authors: Chen, Q., Phan, T.Q., Goh, K.Y.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2014
Subjects:
Competition
E-business
Social networks
Word of mouth
Online Access:http://scholarbank.nus.edu.sg/handle/10635/78104
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/78104

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