Influence of Electronic Word-of-Mouth on Destination Image of Chinese Tourists Travelling to Phuket

Influence of Electronic Word-of-Mouth on Destination Image of Chinese Tourists Travelling to Phuket

Thesis (M.B.A., Hospitality and Tourism Management (International program))--Prince of Songkla University, 2021

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Bibliographic Details
Main Author: Wu, Yujie
Other Authors: Tatiyaporn Jarumaneerat
Format: Theses and Dissertations
Language:English
Published: Prince of Songkla University 2022
Subjects:
Electronic word of mouth
Destination image
Chinese tourists
Word-of-mouth advertising
Travelers
Online Access:http://kb.psu.ac.th/psukb/handle/2016/17402
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Institution: Prince of Songkhla University
Language: English

Internet

http://kb.psu.ac.th/psukb/handle/2016/17402

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