Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth
International Conference on Information Systems, ICIS 2012
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Main Authors: | , , |
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Format: | Conference or Workshop Item |
Published: |
2014
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/78104 |
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Institution: | National University of Singapore |
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