Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth
International Conference on Information Systems, ICIS 2012
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sg-nus-scholar.10635-781042015-03-03T09:05:36Z Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth Chen, Q. Phan, T.Q. Goh, K.Y. INFORMATION SYSTEMS Competition E-business Social networks Word of mouth International Conference on Information Systems, ICIS 2012 5 3705-3714 2014-07-04T03:12:28Z 2014-07-04T03:12:28Z 2012 Conference Paper Chen, Q.,Phan, T.Q.,Goh, K.Y. (2012). Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth. International Conference on Information Systems, ICIS 2012 5 : 3705-3714. ScholarBank@NUS Repository. 9781627486040 http://scholarbank.nus.edu.sg/handle/10635/78104 NOT_IN_WOS Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| topic |
Competition E-business Social networks Word of mouth |
| spellingShingle |
Competition E-business Social networks Word of mouth Chen, Q. Phan, T.Q. Goh, K.Y. Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth |
| description |
International Conference on Information Systems, ICIS 2012 |
| author2 |
INFORMATION SYSTEMS |
| author_facet |
INFORMATION SYSTEMS Chen, Q. Phan, T.Q. Goh, K.Y. |
| format |
Conference or Workshop Item |
| author |
Chen, Q. Phan, T.Q. Goh, K.Y. |
| author_sort |
Chen, Q. |
| title |
Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth |
| title_short |
Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth |
| title_full |
Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth |
| title_fullStr |
Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth |
| title_full_unstemmed |
Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth |
| title_sort |
do pepsi drinkers talk about sleepwalker? the effects of self-presentation and conformity in competing word-of-mouth |
| publishDate |
2014 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/78104 |
| _version_ |
1681088581406294016 |