Can online reviews reveal a product's true quality? Empirical findings analytical modeling of online word-of-mouth communication

• Main Authors: HU, Nan, Pavlou, Paul, ZHANG, Jennifer
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2006
• Subjects: Bi-Modal Distribution; Online Reviews; Word-of-Mouth; Computer Sciences; E-Commerce; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/332; https://ink.library.smu.edu.sg/context/sis_research/article/1331/viewcontent/1134707.1134743_pv.pdf
• Institution: Singapore Management University

As a digital version of word-of-mouth, online review has become a major information source for consumers and has very important implications for a wide range of management activities. While some researchers focus their studies on the impact of online product review on sales, an important assumption...