Can online reviews reveal a product's true quality? Empirical findings analytical modeling of online word-of-mouth communication
As a digital version of word-of-mouth, online review has become a major information source for consumers and has very important implications for a wide range of management activities. While some researchers focus their studies on the impact of online product review on sales, an important assumption...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2006
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/332 https://ink.library.smu.edu.sg/context/sis_research/article/1331/viewcontent/1134707.1134743_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |