Do online reviews reflect a product's true perceived quality? An investigation of online movie reviews across cultures

• المؤلفون الرئيسيون: KOH, Noi Sian, Hu, Nan, Clemons, Eric K.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2010
• الموضوعات: Online reviews; Movie ratings; Cross-cultural comparisons; Under-reporting bias; Computer Sciences; E-Commerce
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/sis_research/357; https://ink.library.smu.edu.sg/context/sis_research/article/1356/viewcontent/Do_Online_Reviews_Reflect_a_Product_s_True_Perceived_Quality_HICSS_pv.pdf
• المؤسسة: Singapore Management University

When does the reported average of online ratings match perceived average assessment? We apply behavioral theory to capture intentions in rating online movie reviews in two dissimilar countries - China and the United States. We argue that consumers' rating behaviors are affected by cultural infl...