Do online reviews reflect a product's true perceived quality? An investigation of online movie reviews across cultures

Do online reviews reflect a product's true perceived quality? An investigation of online movie reviews across cultures

When does the reported average of online ratings match perceived average assessment? We apply behavioral theory to capture intentions in rating online movie reviews in two dissimilar countries - China and the United States. We argue that consumers' rating behaviors are affected by cultural infl...

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Bibliographic Details
Main Authors: KOH, Noi Sian, Hu, Nan, Clemons, Eric K.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Online reviews
Movie ratings
Cross-cultural comparisons
Under-reporting bias
Computer Sciences
E-Commerce
Online Access:https://ink.library.smu.edu.sg/sis_research/357
https://ink.library.smu.edu.sg/context/sis_research/article/1356/viewcontent/Do_Online_Reviews_Reflect_a_Product_s_True_Perceived_Quality_HICSS_pv.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/357
https://ink.library.smu.edu.sg/context/sis_research/article/1356/viewcontent/Do_Online_Reviews_Reflect_a_Product_s_True_Perceived_Quality_HICSS_pv.pdf

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