Online review solicitations reduce extremity bias in online review distributions and increase their representativeness

• 主要作者: KARAMAN, Hülya
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2021
• 主題: review solicitation; reporting biases; representative reviews; extremity bias; social influence; conformity; online reviews; online word-of-mouth; third-party review platforms; TripAdvisor; E-Commerce; Marketing; Social Media
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/6586; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7585/viewcontent/ONLINE_REVIEW.pdf

Representative online customer reviews are critical to the effective functioning of the Internet economy. In this study, I investigate the representativeness of online review distributions to examine how extremity bias and conformity impact it, and explore whether online review solicitations alter r...