Online review solicitations reduce extremity bias in online review distributions and increase their representativeness

Online review solicitations reduce extremity bias in online review distributions and increase their representativeness

Representative online customer reviews are critical to the effective functioning of the Internet economy. In this study, I investigate the representativeness of online review distributions to examine how extremity bias and conformity impact it, and explore whether online review solicitations alter r...

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Bibliographic Details
Main Author: KARAMAN, Hülya
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
review solicitation
reporting biases
representative reviews
extremity bias
social influence
conformity
online reviews
online word-of-mouth
third-party review platforms
TripAdvisor
E-Commerce
Marketing
Social Media
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6586
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7585/viewcontent/ONLINE_REVIEW.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/6586
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7585/viewcontent/ONLINE_REVIEW.pdf

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