Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Representative online customer reviews are critical to the effective functioning of the Internet economy. In this study, I investigate the representativeness of online review distributions to examine how extremity bias and conformity impact it, and explore whether online review solicitations alter r...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6586 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7585/viewcontent/ONLINE_REVIEW.pdf |
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| Institution: | Singapore Management University |
| Language: | English |