An economic analysis of rebates conditional on positive reviews

Strategic sellers on some online selling platforms have recently been using a conditional-rebate strategy to manipulate product reviews under which only purchasing consumers who post positive reviews online are eligible to redeem the rebate. A key concern for the conditional rebate is that it can ea...

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Bibliographic Details
Main Authors: CHEN, Jianqing, GUO, Zhiling, HUANG, Jian
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/6436
https://ink.library.smu.edu.sg/context/sis_research/article/7439/viewcontent/economic_analysis_of_rebates_conditional_on_positive_reviews_sv.pdf
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Institution: Singapore Management University
Language: English