Manipulation in digital word-of-mouth: A reality check for book reviews

Manipulation in digital word-of-mouth: A reality check for book reviews

Built upon the discretionary accrual-based earnings management framework, our paper develops a discretionary manipulation proxy to study the management of online reviews. We reveal that fraudulent review manipulation is a serious problem for 1) non-bestseller books; 2) books whose reviews are classi...

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Bibliographic Details
Main Authors: HU, Nan, BOSE, Indranil, GAO, Yunjun, LIU, Ling
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Book reviews
Empirical study
Fraudulent manipulation
Online word-of-mouth
Regression analysis
Review management
Review manipulation
Computer Sciences
E-Commerce
Social Media
Online Access:https://ink.library.smu.edu.sg/sis_research/8219
https://ink.library.smu.edu.sg/context/sis_research/article/9222/viewcontent/Manipulation_Digital_Word_of_Mouth_pv.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/8219
https://ink.library.smu.edu.sg/context/sis_research/article/9222/viewcontent/Manipulation_Digital_Word_of_Mouth_pv.pdf

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