Manipulation in digital word-of-mouth: A reality check for book reviews
Built upon the discretionary accrual-based earnings management framework, our paper develops a discretionary manipulation proxy to study the management of online reviews. We reveal that fraudulent review manipulation is a serious problem for 1) non-bestseller books; 2) books whose reviews are classi...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/8219 https://ink.library.smu.edu.sg/context/sis_research/article/9222/viewcontent/Manipulation_Digital_Word_of_Mouth_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |