Manipulation of Online Reviews: An Analysis of Ratings, Readability, and Sentiments

Manipulation of Online Reviews: An Analysis of Ratings, Readability, and Sentiments

As consumers become increasingly reliant on online reviews to make purchase decisions, the sales of the product becomes dependent on the word of mouth (WOM) that it generates. As a result, there can be attempts by firms to manipulate online reviews of products to increase their sales. Despite the su...

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Bibliographic Details
Main Authors: HU, Nan, BOSE, Indranil, KOH, Noi Sian, LIU, Ling
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Manipulation
Online reviews
Ratings
Readability
Runs test
Sentiments
Text mining
Computer Sciences
E-Commerce
Social Media
Online Access:https://ink.library.smu.edu.sg/sis_research/644
https://ink.library.smu.edu.sg/context/sis_research/article/1643/viewcontent/Manipulation_Online_Reviews_2012_av.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/644
https://ink.library.smu.edu.sg/context/sis_research/article/1643/viewcontent/Manipulation_Online_Reviews_2012_av.pdf

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