Manipulation of Online Reviews: An Analysis of Ratings, Readability, and Sentiments

• Main Authors: HU, Nan, BOSE, Indranil, KOH, Noi Sian, LIU, Ling
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2012
• 主題: Manipulation; Online reviews; Ratings; Readability; Runs test; Sentiments; Text mining; Computer Sciences; E-Commerce; Social Media
• 在線閱讀: https://ink.library.smu.edu.sg/sis_research/644; https://ink.library.smu.edu.sg/context/sis_research/article/1643/viewcontent/Manipulation_Online_Reviews_2012_av.pdf
• 機構: Singapore Management University

As consumers become increasingly reliant on online reviews to make purchase decisions, the sales of the product becomes dependent on the word of mouth (WOM) that it generates. As a result, there can be attempts by firms to manipulate online reviews of products to increase their sales. Despite the su...