Manipulation of Online Reviews: An Analysis of Ratings, Readability, and Sentiments
As consumers become increasingly reliant on online reviews to make purchase decisions, the sales of the product becomes dependent on the word of mouth (WOM) that it generates. As a result, there can be attempts by firms to manipulate online reviews of products to increase their sales. Despite the su...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/644 https://ink.library.smu.edu.sg/context/sis_research/article/1643/viewcontent/Manipulation_Online_Reviews_2012_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |