Investigating the effects of dimension-specific sentiments on product sales: The perspective of sentiment preferences

Investigating the effects of dimension-specific sentiments on product sales: The perspective of sentiment preferences

While literature has reached a consensus on the awareness effect of online word-of-mouth (eWOM), this paper studies its persuasive effect, specifically, the dimension-specific sentiment effects on product sales. We allow the sentiment information in eWOM along different product dimensions to have di...

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Bibliographic Details
Main Authors: JIANG, Cuiqing, WANG, Jianfei, TANG, Qian, LYU, Xiaozhong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Online Word of Mouth
Dynamic Topic Model
Sentiment Analysis
Product Sales
Databases and Information Systems
E-Commerce
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/sis_research/6043
https://ink.library.smu.edu.sg/context/sis_research/article/7046/viewcontent/JAIS2021_Investigating_the_Effects_of_Dimension_Specific_Sentiments_pv.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/6043
https://ink.library.smu.edu.sg/context/sis_research/article/7046/viewcontent/JAIS2021_Investigating_the_Effects_of_Dimension_Specific_Sentiments_pv.pdf

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