Investigating the effects of dimension-specific sentiments on product sales: The perspective of sentiment preferences

• Main Authors: JIANG, Cuiqing, WANG, Jianfei, TANG, Qian, LYU, Xiaozhong
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: Online Word of Mouth; Dynamic Topic Model; Sentiment Analysis; Product Sales; Databases and Information Systems; E-Commerce; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/sis_research/6043; https://ink.library.smu.edu.sg/context/sis_research/article/7046/viewcontent/JAIS2021_Investigating_the_Effects_of_Dimension_Specific_Sentiments_pv.pdf
• Institution: Singapore Management University

While literature has reached a consensus on the awareness effect of online word-of-mouth (eWOM), this paper studies its persuasive effect, specifically, the dimension-specific sentiment effects on product sales. We allow the sentiment information in eWOM along different product dimensions to have di...