Ratings Lead you to the Product, Reviews Help you Clinch it? The Dynamics and Impact of Online Review Sentiments on Products Sales
It is generally assumed that ratings are a numeric representation of text sentiments and their valences are consistent. This however may not always be true. Using a panel of data on over 4000 books from Amazon.com, we develop a multiple equation model to examine the inter-relationships between ratin...
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| Main Authors: | , , |
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| 格式: | text |
| 語言: | English |
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Institutional Knowledge at Singapore Management University
2014
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| 在線閱讀: | https://ink.library.smu.edu.sg/lkcsb_research/3509 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4508/viewcontent/Sentiment_Manuscript_DSS.pdf |
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| 機構: | Singapore Management University |
| 語言: | English |