Ratings Lead you to the Product, Reviews Help you Clinch it? The Dynamics and Impact of Online Review Sentiments on Products Sales

Ratings Lead you to the Product, Reviews Help you Clinch it? The Dynamics and Impact of Online Review Sentiments on Products Sales

It is generally assumed that ratings are a numeric representation of text sentiments and their valences are consistent. This however may not always be true. Using a panel of data on over 4000 books from Amazon.com, we develop a multiple equation model to examine the inter-relationships between ratin...

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Bibliographic Details
Main Authors: HU, Nan, KOH, Noi Sian, REDDY, Srinivas K.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
User-generated content
Online consumer reviews
Sentiments
Ratings
Interplay
Search and choice
Computer Sciences
E-Commerce
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3509
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4508/viewcontent/Sentiment_Manuscript_DSS.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/3509
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4508/viewcontent/Sentiment_Manuscript_DSS.pdf

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