The Valuation of User-Generated Content: A Structural, Stylistic and Semantic Analysis of Online Reviews
The ability and ease for users to create and publish content has provided vast amount of online product reviews. However, the amount of data is overwhelmingly large and unstructured, making information difficult to quantify. This creates challenge in understanding how online reviews affect consumers...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2011
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/etd_coll/78 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1076&context=etd_coll |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |