Do online reviews reflect a product’s true perceived quality? An investigation of online movie reviews across cultures

Do online reviews reflect a product’s true perceived quality? An investigation of online movie reviews across cultures

This paper investigates when the reported average of online ratings matches the perceived average assessment of the population as a whole, including the average assessments of both raters and non-raters. We apply behavioral theory to capture intentions in rating online movie reviews in two dissimila...

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Bibliographic Details
Main Authors: KOH, Noi Sian, HU, Nan, CLEMONS, Eric K.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Online reviews
movie ratings
cross-cultural comparisons
under-reporting bias
Computer Sciences
E-Commerce
Online Access:https://ink.library.smu.edu.sg/sis_research/212
https://ink.library.smu.edu.sg/context/sis_research/article/1211/viewcontent/Do_online_reviews_2010_av.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/212
https://ink.library.smu.edu.sg/context/sis_research/article/1211/viewcontent/Do_online_reviews_2010_av.pdf

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