Do online reviews reflect a product’s true perceived quality? An investigation of online movie reviews across cultures
This paper investigates when the reported average of online ratings matches the perceived average assessment of the population as a whole, including the average assessments of both raters and non-raters. We apply behavioral theory to capture intentions in rating online movie reviews in two dissimila...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/212 https://ink.library.smu.edu.sg/context/sis_research/article/1211/viewcontent/Do_online_reviews_2010_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
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