Follow the herd or be myself? An analysis of consistency in behavior of reviewers and helpfulness of their reviews
sults emerge from the econometric analyses using publicly available data from TripAdvisor.com. First, reviewers' rating behavior is consistent over time and across products. Furthermore, most of the variation in their future rating behavior can be explained by their rating behavior in the past...
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Main Authors: | , , |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2017
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Online Access: | https://ink.library.smu.edu.sg/sis_research/8050 |
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Institution: | Singapore Management University |
Language: | English |