Are we trapped by majority influences in electronic word-of-mouth?

10.1007/978-3-642-02574-7_59

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Bibliographic Details
Main Authors: Tong, Y., Zhong, Y.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42843
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Institution: National University of Singapore