Are we trapped by majority influences in electronic word-of-mouth?

• Main Authors: Tong, Y., Zhong, Y.
• Other Authors: INFORMATION SYSTEMS
• Format: Conference or Workshop Item
• Published: 2013
• Subjects: Majority influence; Online feedback system; System design; Word-of-mouth
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/42843
• Institution: National University of Singapore

10.1007/978-3-642-02574-7_59