Tapping the grapevine: A closer look at word-of-mouth as a recruitment source

• Main Authors: VAN HOYE, Greet, LIEVENS, Filip
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: Recruitment; organizational attraction; potential applicant; recruitment source; word-of-mouth; Industrial and Organizational Psychology; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5626; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6625/viewcontent/grapevine.pdf
• Institution: Singapore Management University

To advance knowledge of word-of-mouth as a company-independent recruitment source, this study draws on conceptualizations of word-of-mouth in the marketing literature. The sample consisted of 612 potential applicants targeted by the Belgian Defense. Consistent with the recipient-source framework, ti...