Tapping the grapevine: A closer look at word-of-mouth as a recruitment source
To advance knowledge of word-of-mouth as a company-independent recruitment source, this study draws on conceptualizations of word-of-mouth in the marketing literature. The sample consisted of 612 potential applicants targeted by the Belgian Defense. Consistent with the recipient-source framework, ti...
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Main Authors: | VAN HOYE, Greet, LIEVENS, Filip |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2009
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5626 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6625/viewcontent/grapevine.pdf |
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Institution: | Singapore Management University |
Language: | English |
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