Third-party employer branding

• Main Authors: SAINI, Mukta G., Filip LIEVENS
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2023
• 主題: employer branding; third-party employment branding; word-of-mouth; recruitment; best employer; bibliometric analysis; Industrial and Organizational Psychology
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/7189; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8188/viewcontent/TPEB_Chapter__31_Oct_ACCEPTED.pdf

There has been a growing interest in third-party employment branding (TPEB) because prospective and current employees perceive it more credible than the company-controlled employer branding. The academic research on TPEB has also been rapidly growing. This chapter reviews the TPEB research using a b...