What you see is what you get? Measuring companies' projected employer image attributes via companies' employment webpages

• Main Authors: THEURER, Christian P., SCHAPERS, Philipp, TUMASJAN, Andranik, WELPE, Isabell M., LIEVENS, Filip
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: CATA; content analysis; employer branding; employer image; third party employment branding; Business and Corporate Communications; Human Resources Management; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6851; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7850/viewcontent/hrm.22085.pdf
• Institution: Singapore Management University

Information on a company's employment webpage sends signals about the employer image the company intends to project to applicants. Nonetheless, we know little about the content of recruitment signals sent via company employment webpages. This study develops a method to measure companies' p...