What drives employers’ favorability ratings on employer review platforms? The role of symbolic, personal, and emotional content

What drives employers’ favorability ratings on employer review platforms? The role of symbolic, personal, and emotional content

Employer review platforms have changed the recruitment landscape by allowing current and former employees to post messages about an employer outside of direct company control. Therefore, they have emerged as an important form of third-party employer branding. However, we know little about how such o...

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Bibliographic Details
Main Authors: HÖLLIG, Christoph E., TUMASJAN, Andranik, LIEVENS, Filip
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
Subjects:
CATA
employer reviews
employer image
third-party employment branding
Human Resources Management
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7590
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8589/viewcontent/Employer_reviews_main_document_R02_final.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/7590
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8589/viewcontent/Employer_reviews_main_document_R02_final.pdf

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