What drives employers’ favorability ratings on employer review platforms? The role of symbolic, personal, and emotional content
Employer review platforms have changed the recruitment landscape by allowing current and former employees to post messages about an employer outside of direct company control. Therefore, they have emerged as an important form of third-party employer branding. However, we know little about how such o...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2024
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7590 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8589/viewcontent/Employer_reviews_main_document_R02_final.pdf |
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| Institution: | Singapore Management University |
| Language: | English |