Employer image within and across industries: Moving beyond assessing points-of-relevance to identifying points-of-difference

• Main Authors: Van Hoye, Greet, LIEVENS, Filip, Weijters, Bert, Cromheecke, Saartje
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: employer branding; employer image; industry image; organizational attractiveness; points-of-difference; points-of-relevance; recruitment; Human Resources Management; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7016; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8015/viewcontent/EmployerImageWithin_Across_Industries_sv.pdf
• Institution: Singapore Management University

This study draws from brand positioning research to introduce the notions of points-of-relevance and points-of-difference to employer image research. Similar to prior research, this means that we start by investigating the relevant image attributes (points-of-relevance) that potential applicants use...