Employer image and employer branding: What we know and what we need to know

• Main Authors: LIEVENS, Filip, SLAUGHTER, Jerel E.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Employer image; employer image management; recruitment; signaling theory; social identity theory; organizational attractiveness; Human Resources Management; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5704
• Institution: Singapore Management University

In this article, we review theory and research on employer image and employer branding published since 2001. The review is wide ranging. First, we define employer image and distinguish it from similar constructs such as reputation and identity. We find that the literature has used two conceptualizat...