Employer image within and across industries: Moving beyond assessing points-of-relevance to identifying points-of-difference

This study draws from brand positioning research to introduce the notions of points-of-relevance and points-of-difference to employer image research. Similar to prior research, this means that we start by investigating the relevant image attributes (points-of-relevance) that potential applicants use...

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Bibliographic Details
Main Authors: Van Hoye, Greet, LIEVENS, Filip, Weijters, Bert, Cromheecke, Saartje
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7016
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8015/viewcontent/EmployerImageWithin_Across_Industries_sv.pdf
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Institution: Singapore Management University
Language: English
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