What drives employers’ favorability ratings on employer review platforms? The role of symbolic, personal, and emotional content

• Main Authors: HÖLLIG, Christoph E., TUMASJAN, Andranik, LIEVENS, Filip
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2024
• Subjects: CATA; employer reviews; employer image; third-party employment branding; Human Resources Management; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7590; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8589/viewcontent/Employer_reviews_main_document_R02_final.pdf
• Institution: Singapore Management University

Employer review platforms have changed the recruitment landscape by allowing current and former employees to post messages about an employer outside of direct company control. Therefore, they have emerged as an important form of third-party employer branding. However, we know little about how such o...