The impact of industry branding in talent attractiveness of the Philippine IT-BPM industry
The purpose of this research is to determine the impact of industry branding in the talent attractiveness of the Philippine IT-BPM industry. This research study adopted Keller’s consumer- based brand equity model and used partial least square – structural equation modeling to analyze the results of...
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| Format: | text |
| Language: | English |
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Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6265 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13301/viewcontent/Santiago_Darwin_11687754_1.PDF_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |