Third-party employer branding

Third-party employer branding

There has been a growing interest in third-party employment branding (TPEB) because prospective and current employees perceive it more credible than the company-controlled employer branding. The academic research on TPEB has also been rapidly growing. This chapter reviews the TPEB research using a b...

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書目詳細資料
Main Authors:	SAINI, Mukta G., Filip LIEVENS
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2023
主題:	employer branding third-party employment branding word-of-mouth recruitment best employer bibliometric analysis Industrial and Organizational Psychology
在線閱讀:	https://ink.library.smu.edu.sg/lkcsb_research/7189 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8188/viewcontent/TPEB_Chapter__31_Oct_ACCEPTED.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Singapore Management University
語言:	English

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