Third-party employer branding
There has been a growing interest in third-party employment branding (TPEB) because prospective and current employees perceive it more credible than the company-controlled employer branding. The academic research on TPEB has also been rapidly growing. This chapter reviews the TPEB research using a b...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2023
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7189 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8188/viewcontent/TPEB_Chapter__31_Oct_ACCEPTED.pdf |
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| Institution: | Singapore Management University |
| Language: | English |