#Coolestinterviewever: Inside the world’s first end-to-end recruitment campaign on Twitter

• Main Author: GAUTAM, Tanvi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Talent management; recruiting; recruitment campaign; human resources; social media; leadership; employer brand; branding; Gen Y; Generation Y; Twitter; Business and Corporate Communications; Human Resources Management
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/109; https://cmp.smu.edu.sg/case/1711
• Institution: Singapore Management University

This case study provides a behind the scenes view of what it took HCL technologies – one of India’s largest IT companies- to pull off the world’s first ever end to end recruitment on Twitter. It provides a background of why HCL decided to adopt this strategy, the internal hurdles they had to work th...