Employer branding strategies: A gateway into reaching untapped potential

Employer branding is the reputation of an employer. It is the application of marketing principles to HR practices to build employer brand. Because the labor market has evolved into being more competitive, companies should be aggressive in differentiating itself from other competitors and appear to p...

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Bibliographic Details
Main Authors: Hao, Kervin C., Javier, Juan Daniel G., Juanitas, Janine Angelique O.
Format: text
Language:English
Published: Animo Repository 2018
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/9567
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Institution: De La Salle University
Language: English